ANGA IS LIGHT

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Inspired by the bold graphic work being done in Europe, Rand brought a radically different approach to the job. As he saw it, an ad’s effectiveness lay in the way words and images were combined on the page. “Rand’s ads have words and pictures, but they’re all fused into one symbol,” Albrecht says. Rand introduced a crucial new ingredient into commercial art: form. By paring down copy and breathing white space into his compositions, Rand made his advertisements stand out from the dense.

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He embraced wit and humor, developing friendly hand-drawn characters for spirit-maker Dubbonet and the cigar company El Producto. He used bold, arresting colors. He signed every one of his creations. “He thought he was bringing art to advertising,” Albrecht says. Rand’s reputation continued to grow. An ad that ran in the The New York Times in 1953 gives some of his stature. “Wanted: Art Director with a modern, creative touch. Need not be a Rand but must be able to inspire an art department.”

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[um_services][um_single_service s_icon=”fa-desktop” s_title=”Web Design”][layout_btn][layout_group][half_width]

The dominant element in a design is the one with the greatest visual weight (or the one that everything else points to). It’s the element that attracts the eye first, more than anything else on the page.Be careful not to make the element so dominant that it completely obscures everything else, but do make it stand out in the design. Your dominant element is the starting point for the story you’re telling. It’s the entry point into your design. It should attract visitors to the first place you want them to look.

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This is how you start a conversation with visitors. The dominant element is noticed first and sets the context for what’s seen next. It’s at the top of the hierarchy. It should emphasize your most important information, because it might be the only thing anyone will see. Whatever message you want people to take away should be clearly communicated in or near your dominant element.Without an entry point, viewers will have to work harder to find their way into your design.

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The dominant element in a design is the one with the greatest visual weight (or the one that everything else points to). It’s the element that attracts the eye first, more than anything else on the page.Be careful not to make the element so dominant that it completely obscures everything else, but do make it stand out in the design. Your dominant element is the starting point for the story you’re telling. It’s the entry point into your design. It should attract visitors to the first place you want them to look.

[/half_width][half_width]

This is how you start a conversation with visitors. The dominant element is noticed first and sets the context for what’s seen next. It’s at the top of the hierarchy. It should emphasize your most important information, because it might be the only thing anyone will see. Whatever message you want people to take away should be clearly communicated in or near your dominant element.Without an entry point, viewers will have to work harder to find their way into your design.

[/half_width][/layout_group][/layout_btn][/um_single_service][um_single_service s_icon=”fa-pencil-square-o” s_title=”Graphic Design”][layout_btn][layout_group][half_width]

The dominant element in a design is the one with the greatest visual weight (or the one that everything else points to). It’s the element that attracts the eye first, more than anything else on the page.Be careful not to make the element so dominant that it completely obscures everything else, but do make it stand out in the design. Your dominant element is the starting point for the story you’re telling. It’s the entry point into your design. It should attract visitors to the first place you want them to look.

[/half_width][half_width]

This is how you start a conversation with visitors. The dominant element is noticed first and sets the context for what’s seen next. It’s at the top of the hierarchy. It should emphasize your most important information, because it might be the only thing anyone will see. Whatever message you want people to take away should be clearly communicated in or near your dominant element.Without an entry point, viewers will have to work harder to find their way into your design.

[/half_width][/layout_group][/layout_btn][/um_single_service][um_single_service s_icon=”fa-camera-retro” s_title=”Photography”]The dominant element in a design is the one with the greatest visual weight (or the one that everything else points to). It’s the element that attracts the eye first, more than anything else on the page.Be careful not to make the element so dominant that it completely obscures everything else, but do make it stand out in the design. Your dominant element is the starting point for the story you’re telling. It’s the entry point into your design. It should attract visitors to the first place you want them to look.

This is how you start a conversation with visitors. The dominant element is noticed first and sets the context for what’s seen next. It’s at the top of the hierarchy. It should emphasize your most important information, because it might be the only thing anyone will see. Whatever message you want people to take away should be clearly communicated in or near your dominant element.Without an entry point, viewers will have to work harder to find their way into your design.[/um_single_service][/um_services]

[um_team title=”Team” view=”All”][um_single_team b_title=”Contact Info” image=”3797″ name=”Lucas Kingston” position=”DIRECTOR” e_title=”Basic Info” number=”(718) 555-5555″ email=”info@anga.com” social_media=”W3sic29jaWFsX21lZGlhIjoiZmEtZmFjZWJvb2siLCJzb2NpYWxfbWVkaWFfdXJsIjoiIyJ9LHsic29jaWFsX21lZGlhIjoiZmEtdHdpdHRlciIsInNvY2lhbF9tZWRpYV91cmwiOiIjIn0seyJzb2NpYWxfbWVkaWEiOiJmYS1iZWhhbmNlIiwic29jaWFsX21lZGlhX3VybCI6IiMifSx7InNvY2lhbF9tZWRpYSI6ImZhLWRyaWJiYmxlIiwic29jaWFsX21lZGlhX3VybCI6IiMifSx7InNvY2lhbF9tZWRpYSI6ImZhLWxpbmtlZGluIiwic29jaWFsX21lZGlhX3VybCI6IiMifV0=”]Born in Brooklyn in 1914, Rand was creative from a young age. He studied art at Pratt Institute in Manhattan and practiced drawing constantly. One of his first jobs was laying out product spreads for Apparel Arts, a popular men’s fashion magazine[/um_single_team][um_single_team b_title=”Contact Info” image=”3800″ name=”Emma Smalls” position=”DIRECTOR” e_title=”Basic Info” number=”(718) 555-5555″ email=”info@anga.com” social_media=”W3sic29jaWFsX21lZGlhIjoiZmEtZmFjZWJvb2siLCJzb2NpYWxfbWVkaWFfdXJsIjoiIyJ9LHsic29jaWFsX21lZGlhIjoiZmEtdHdpdHRlciIsInNvY2lhbF9tZWRpYV91cmwiOiIjIn0seyJzb2NpYWxfbWVkaWEiOiJmYS1iZWhhbmNlIiwic29jaWFsX21lZGlhX3VybCI6IiMifSx7InNvY2lhbF9tZWRpYSI6ImZhLWRyaWJiYmxlIiwic29jaWFsX21lZGlhX3VybCI6IiMifSx7InNvY2lhbF9tZWRpYSI6ImZhLWxpbmtlZGluIiwic29jaWFsX21lZGlhX3VybCI6IiMifV0=”]Born in Brooklyn in 1914, Rand was creative from a young age. He studied art at Pratt Institute in Manhattan and practiced drawing constantly. One of his first jobs was laying out product spreads for Apparel Arts, a popular men’s fashion magazine[/um_single_team][um_single_team b_title=”Contact Info” image=”3799″ name=”Lucas Kingston” position=”DIRECTOR” e_title=”Basic Info” number=”(718) 555-5555″ email=”info@anga.com” social_media=”W3sic29jaWFsX21lZGlhIjoiZmEtZmFjZWJvb2siLCJzb2NpYWxfbWVkaWFfdXJsIjoiIyJ9LHsic29jaWFsX21lZGlhIjoiZmEtdHdpdHRlciIsInNvY2lhbF9tZWRpYV91cmwiOiIjIn0seyJzb2NpYWxfbWVkaWEiOiJmYS1iZWhhbmNlIiwic29jaWFsX21lZGlhX3VybCI6IiMifSx7InNvY2lhbF9tZWRpYSI6ImZhLWRyaWJiYmxlIiwic29jaWFsX21lZGlhX3VybCI6IiMifSx7InNvY2lhbF9tZWRpYSI6ImZhLWxpbmtlZGluIiwic29jaWFsX21lZGlhX3VybCI6IiMifV0=”]The other hand, we denounce with righteous indignation and dislike men who are so beguiled and demo ralized by the char ms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound.[/um_single_team][um_single_team b_title=”Contact Info” image=”3798″ name=”Emma Smalls” position=”DIRECTOR” e_title=”Basic Info” number=”(718) 555-5555″ email=”info@anga.com” social_media=”W3sic29jaWFsX21lZGlhIjoiZmEtZmFjZWJvb2siLCJzb2NpYWxfbWVkaWFfdXJsIjoiIyJ9LHsic29jaWFsX21lZGlhIjoiZmEtdHdpdHRlciIsInNvY2lhbF9tZWRpYV91cmwiOiIjIn0seyJzb2NpYWxfbWVkaWEiOiJmYS1iZWhhbmNlIiwic29jaWFsX21lZGlhX3VybCI6IiMifSx7InNvY2lhbF9tZWRpYSI6ImZhLWRyaWJiYmxlIiwic29jaWFsX21lZGlhX3VybCI6IiMifSx7InNvY2lhbF9tZWRpYSI6ImZhLWxpbmtlZGluIiwic29jaWFsX21lZGlhX3VybCI6IiMifV0=”]The other hand, we denounce with righteous indignation and dislike men who are so beguiled and demo ralized by the char ms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound.[/um_single_team][um_single_team b_title=”Contact Info” image=”3797″ name=”Emily Leah” position=”DIRECTOR” e_title=”Basic Info” number=”(718) 555-5555″ email=”info@anga.com” social_media=”W3sic29jaWFsX21lZGlhIjoiZmEtZmFjZWJvb2siLCJzb2NpYWxfbWVkaWFfdXJsIjoiIyJ9LHsic29jaWFsX21lZGlhIjoiZmEtdHdpdHRlciIsInNvY2lhbF9tZWRpYV91cmwiOiIjIn0seyJzb2NpYWxfbWVkaWEiOiJmYS1iZWhhbmNlIiwic29jaWFsX21lZGlhX3VybCI6IiMifSx7InNvY2lhbF9tZWRpYSI6ImZhLWRyaWJiYmxlIiwic29jaWFsX21lZGlhX3VybCI6IiMifSx7InNvY2lhbF9tZWRpYSI6ImZhLWxpbmtlZGluIiwic29jaWFsX21lZGlhX3VybCI6IiMifV0=”]The other hand, we denounce with righteous indignation and dislike men who are so beguiled and demo ralized by the char ms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound.[/um_single_team][um_single_team b_title=”Contact Info” image=”3800″ name=”Joan Smalls” position=”DIRECTOR” e_title=”Basic Info” number=”(718) 555-5555″ email=”info@anga.com” social_media=”W3sic29jaWFsX21lZGlhIjoiZmEtZmFjZWJvb2siLCJzb2NpYWxfbWVkaWFfdXJsIjoiIyJ9LHsic29jaWFsX21lZGlhIjoiZmEtdHdpdHRlciIsInNvY2lhbF9tZWRpYV91cmwiOiIjIn0seyJzb2NpYWxfbWVkaWEiOiJmYS1iZWhhbmNlIiwic29jaWFsX21lZGlhX3VybCI6IiMifSx7InNvY2lhbF9tZWRpYSI6ImZhLWRyaWJiYmxlIiwic29jaWFsX21lZGlhX3VybCI6IiMifSx7InNvY2lhbF9tZWRpYSI6ImZhLWxpbmtlZGluIiwic29jaWFsX21lZGlhX3VybCI6IiMifV0=”]Born in Brooklyn in 1914, Rand was creative from a young age. He studied art at Pratt Institute in Manhattan and practiced drawing constantly. One of his first jobs was laying out product spreads for Apparel Arts, a popular men’s fashion magazine[/um_single_team][/um_team]

ANGA IS LIGHT

We Craft Beautiful and Functional Themes for Costumers who Value Good Design
If you love our theme and you find our theme useful, consider buying it

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